Author Mary Roach shares a witty behind-the-scenes look at AFB International and the pet food palatant industry in this April 2013 Popular Science article.

This creative, outside-in look at AFB and the pet food palatant industry serves nicely as a helpful (and humorous) primer for the uninitiated. It also will appeal to industry insiders curious how the general public might view what the article calls “the billion-dollar, cutting-edge science of convincing dogs and cats to eat what’s in front of them.” Highlights include:

  • A look at AFB’s Palatability Assessment Resource Center at work
  • Keys to understanding pet taste cells and food preference
  • How pet foods are designed to please people, too

Click the download link below to download this white paper!