AFB’s Benchmark Program

AFB’s Benchmark Program

AFB International regularly benchmarks the comparative palatability of popular pet foods—and alerts customers to related opportunities.

The AFB Benchmark Program monitors the pet food market by regularly comparing the palatability of more than two dozen pet foods. Learn more about the program on our blog site and download our sample results, including:

• Intake ratio comparisons of premium dog foods and cat foods
• Quarter-to-quarter comparisons of the same brand
• Comparisons of two competing brands


To gain access to the AFB International library of white papers, research results and more, including the item described above, please fill out the form at right.

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Click the download link below to download this white paper!