Even the highest quality, most nutritious pet foods are of no value if dogs and cats won’t eat them. That’s where our people and products can make a crucial difference. Palatability trials show AFB International's palatability solutions for dog and cat foods, treats, snacks and supplements significantly improve acceptance rates—for even the toughest pet customers.

Our Pet Food Palatants

The AFB portfolio of palatants is the most powerful in the industry for helping customers develop new pet food products and improve existing ones. Whether in a kibble, can, pouch or cup, our palatability enhancers make pet food more appealing to both companion animals and their owners.

Tailored Solutions

At AFB, our applications professionals can expertly assist you with palatant selection, proper application techniques, plant-related issues and more. We also collaborate with customers to meet unique pet food palatant needs, including:

Pet Food Palatant Categories

We offer liquid, dry and specialty palatants, which may be used alone or in combination.

Palatant Approaches

AFB palatants are designed to deliver optimal performance for each customer’s unique needs.

Liquid Palatants

  • Used topically alone or in combination with a specific dry flavor or flavor spike
  • Application rate: 1% to 4%

Dry Palatants

  • Used topically and/or internally
  • Application rate: 0.5% to 2.5%

Specialty Palatants

Gravies, bastings and water- or oil-dispersible flavor and aroma spikes offer new possibilities for a wide range of products, including:

  • Super-premium dry and wet pet foods
  • Extruded, dry or semi-moist treats
  • Baked treats
  • Injection-molded treats
  • Rawhides
  • Tablets
  • Drinks and gravies

To ensure the most successful product performance, our experts work closely with you to know the characteristics of your pet food, your performance objectives, your application capabilities and your desired investment. Then our experts recommend one or more palatability solutions that meet your needs.

At Your Service

Whether you seek palatants, research, production assistance or industry information, we can help—worldwide—with customer service that’s second to none.