AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MoreOptimizing Palatability Across Life Stages
Link between First Choice and Intake Ratio in Dogs and Cats
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Formulation support and collaboration
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Palatants
The place for pet food insight.
Turning Pet Health Into a Treat: How Palatability Drives Supplement Succcess
As the world of pet pharmaceuticals and supplements advances, pet owners are seeking products that not only support the health and longevity of their companions but also provide ease of use in daily routines. Yet, one of the most persistent hurdles in delivering these benefits is palatability. Tablets, chews, powders,…
Welcoming Jack Van’t Groenewout: Energizing AFB’s Future
A New Chapter Begins in St. Louis AFB is excited to welcome Jack Van’t Groenewout as General Manager, North America. Jack steps into this pivotal role with over thirty years of progressive leadership experience, bringing a track record of driving innovation and operational excellence. In his most recent previous roles,…
Does Delaying Dry Palatant Coating Affect Palatability?
We are pleased to announce the release of our latest white paper titled “Delayed Dry Palatant Coating: Does It Affect Palatant Recovery Rate and Palatability?” This detailed study examines the effects of applying dry palatant on room-temperature fat-precoated kibbles. The research conducted by AFB International addresses two primary questions: whether…