AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
Partnership
Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
Palatability isn’t one-size (or age) fits all!
Discover the insights from AFB International’s latest white paper, “Optimizing Palatability Across Life Stages: Understanding the Link Between First Choice and Intake Ratio in Dogs and Cats.” Based on over 1,500 two-bowl assessments for dogs and cats, this comprehensive study delves into how life stages influence eating behavior through critical…
Unlocking the Secrets of Moisture in Dry Pet Food – to be presented at Foro Mascotas
Moisture content in dry pet food is often overlooked, yet it holds the key to numerous aspects that significantly impact the final product. When manufacturers think about moisture, they usually associate it with product quality. However, this essential element is much broader, influencing palatability and cost efficiency. The correlation between…
How can palatants strengthen the position of gently cooked meals?
Our recent PETS International advertorial discusses how gently cooked pet food has emerged as a popular trend among pet owners seeking to provide their furry companions with meals that resemble home-cooked food. These products, prepared through methods such as steaming, sous-vide, or low-temperature cooking, offer a trustworthy experience with easy-to-understand…