AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MoreLeveraging Moisture to Improve Dry Pet Food
Our 3-Part white paper series: Leveraging Moisture to Improve Palatability, Quality, and Cost Efficiency in Dry Pet Food.
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We are looking for new team members that share our passion for pets.
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Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
Leveraging Artificial Intelligence to predict pet food palatability – at Petfood Forum
We’re thrilled to announce that Ana Rita Monforte, Ph.D., Manager, Flavour & Data Sciences at AFB, will be presenting on leveraging Artificial Intelligence to predict pet food palatability at Petfood Forum 2026. Her presentation will unveil how AI-driven approaches can analyze ingredient composition, chemical descriptors, and animal taste preferences, using…
AFB International Welcomes Mark Vossenaar as General Manager, Europe
A new addition to AFB’s European operations We’re thrilled to announce that Mark Vossenaar has joined AFB International as General Manager, Europe. Based in the Netherlands, his arrival marks a new era of innovation and collaboration for our European operations. In his new role, Mark will oversee all aspects of…
Unlocking the Power of Moisture in Dry Pet Food Manufacturing
The Key to Palatability, Quality, and Cost Efficiency In the realm of dry pet food manufacturing, the term “moisture content” often conjures concerns about mold and product quality. However, its significance extends far beyond these parameters. Our comprehensive 3-part white paper series go through the pivotal role moisture plays in…