AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MoreLeveraging Moisture to Improve Dry Pet Food
Our 3-Part white paper series: Leveraging Moisture to Improve Palatability, Quality, and Cost Efficiency in Dry Pet Food.
DownloadExplore AFB Opportunities
We are looking for new team members that share our passion for pets.
Read MorePartnership
Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
Global Tradeshows: Connecting and Innovating Pet Food in 2026
Six Shows, Endless Opportunities! 2026 is shaping up to be an incredible year for AFB as we exhibit at 6 global tradeshows, connecting with pet food industry professionals and showcasing our commitment to innovation. From Kansas City to Nuremberg to Latin America to Thailand, our teams will be offering unique…
Leveraging Artificial Intelligence to predict pet food palatability – at Petfood Forum
We’re thrilled to announce that Ana Rita Monforte, Ph.D., Manager, Flavour & Data Sciences at AFB, will be presenting on leveraging Artificial Intelligence to predict pet food palatability at Petfood Forum 2026. Her presentation will unveil how AI-driven approaches can analyze ingredient composition, chemical descriptors, and animal taste preferences, using…
AFB International Welcomes Mark Vossenaar as General Manager, Europe
A new addition to AFB’s European operations We’re thrilled to announce that Mark Vossenaar has joined AFB International as General Manager, Europe. Based in the Netherlands, his arrival marks a new era of innovation and collaboration for our European operations. In his new role, Mark will oversee all aspects of…