AFB International was featured in the September 2024 issue of Petfood Pro magazine on the science of enhancing the taste of pet food. The article discusses the company’s innovative approaches, recent leadership changes, including the appointment of Dr. Michael Ceddia as Vice President of Global Research and Development, and the...
AFB uses data to boost palatability and product consistency
Data-driven innovation uses data to create new products, services, or solutions that satisfy customers. For the pet food industry, data-driven innovation is crucial for improving the palatability and product consistency of pet food products. Product consistency is delivering the same flavor in every batch of pet food, keeping pets happy, and ensuring quality standards.
In our newest whitepaper, we discuss using data-driven innovation to optimize the flavor and performance of palatants for different types of pet food and to tailor them to the preferences of dogs and cats. Collecting and analyzing data from various sources, such as sensory tests, palatability trials, customer feedback, market research, and ingredient analysis, shows how this is important for creating innovative solutions that meet the changing needs and expectations of the pet food industry. By using data-driven innovation, we can anticipate and respond to changing consumer demands and trends and develop new, novel palatants that offer competitive advantages and differentiation for pet food manufacturers. Download the whitepaper “Data-Driven Innovation for Robust Product Consistency”.