Moisture content in dry pet food is often overlooked, yet it holds the key to numerous aspects that significantly impact the final product. When manufacturers think about moisture, they usually associate it with product quality. However, this essential element is much broader, influencing palatability and cost efficiency. The correlation between...

Join Us at Petfood Forum: Connect with AFB Experts
We have been busy planning for Petfood Forum 2025, a conference and exhibition for the pet food industry, taking place from April 28th – 30th in Kansas City, MO. As a Gold Sponsor, AFB is proud to exhibit and discuss our palatants, solutions, and services with attendees, which are designed to enhance pet food products. This event offers a unique platform for our global and cross-functional teams to engage with customers, suppliers, and colleagues from around the world. With over 25 AFB team members traveling from the Netherlands, Thailand, and across the United States, we look forward to connecting and collaborating with industry professionals to drive innovation.

We are excited this year to be presenting on “Flavor preference in cats across life stages,” delivered by Ana Rita Monforte, our Flavor & Data Scientist at AFB. Ana Rita will be presenting her insightful research on Tuesday, April 29th at 1:30pm. This presentation promises to offer valuable perspectives on understanding flavor preferences in cats and how they evolve over time. Attendees can gain deeper insights into optimizing pet food products to suit cats’ changing tastes. Be sure to visit our booth #2301 for more information and to obtain the white paper on this topic. Read Ana Rita’s interview about her presentation here.
We believe attending Petfood Forum is crucial as it enables us to strengthen relationships with customers, vendors, and key industry contacts. Don’t miss this opportunity to learn about our latest research and innovations. We look forward to seeing you at booth #2301 and forging meaningful connections to advance the pet food industry together.