The AFB International team recently attended the Pet Fair South East Asia trade show in Bangkok, Thailand from October 25-27th. ️ With a total of 9,646 trade visitors from 74 countries, this was an exciting opportunity to connect with 281 exhibiting companies from 43 countries! Notably, our new AFB Thailand...
Industry perspective: Understanding Palatability
In the pet food industry the word palatability is used frequently.
Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue.
We were excited to have 3 of our AFB Research & Development colleagues interviewed in the article: Susan Jojola, Ph.D, Manager, Applied Behavior; Preetha Banerjee, Manager, Customer Engagement; and Julie Ledyayev, Customer Engagement Scientist. Read what they had to say about the process of developing palatants to meet each customer’s interpretation of palatability.