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Improving Wet Cat Food Palatability

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer.  To read more about this initiative, download the article from the October 2019 issue of Pets International magazine.

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