We are pleased to announce our latest whitepaper, “Kibble Size and its Impact on Feline Palatability,” which provides in-depth insights into the preferences of cats regarding kibble size. This study builds on prior research that determined the “disc” shape to be the most palatable for cats. Our latest findings analyze...
Improving Wet Cat Food Palatability
The wet cat food market is dynamic and growing. New ingredients, product forms and package types make creating palatable wet cat food a challenging task. AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer. To read more about this initiative, download the article from the October 2019 issue of Pets International magazine.