Tag: pet food palatability

In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…

Customers often ask us questions like:  “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount…

Typical cat food palatability assessment methods like two-bowl or one-bowl trials are a valuable way to evaluate food preference and acceptance.  AFB International also wanted to determine other ways to evaluate cat food enjoyment, and develop new methods that would be representative of what a pet parent might experience at…