SCIENCE & TECHNOLOGY, AFB INTERNATIONAL OVERVIEW Creating a product that satisfies a cat’s preference can be challenging. Cats are obligate carnivores, which means they prefer higher protein diets over lower protein diets. They are more sensitive to spoiled food smells compared to dogs. The acidity of food can impact a...
Why data-driven innovation is essential for pet food palatability
In the quest for perfect pet food, data-driven innovation is revolutionizing palatability by tailoring flavors and textures to the unique tastes of pets, ensuring
consistency and quality in every bite.
consistency and quality in every bite.
Data-driven innovation is a well-established concept, as companies have been using data management techniques for years. Recently, technologies like artificial intelligence (AI) have enhanced our ability to derive insights from big data, making information a key asset.
Meeting the industry’s evolving needs
Pets, like humans, have unique tastes and preferences. Data collection and analysis help identify which ingredients, textures, and flavors appeal most to
different pets. In palatant manufacturing, data collection and analysis are essential in unlocking innovation and improving the quality and consistency
of pet food products.
By leveraging data from sensory evaluations, palatability trials, customer feedback, market research, and ingredient analysis, solutions can be developed that
meet the evolving needs and expectations of the pet food industry.
Measuring palatant performance
AFB International uses various in-house equipment and methods to measure and analyze the performance
of palatants. For instance, E-Nose and E-Tongue are used for improving assessments of food quality characteristics. Coating Consistency measures the
marker compound in the palatant to determine adherence. GC-MS/LC-MS, Chemometrics, and Predictive Modeling are also used.
Data-driven innovation for consistency
Product consistency is crucial for AFB International, ensuring that each batch of pet food delivers the same enticing flavor and aroma. This consistency maintains pets’ interest and enjoyment, promoting stable eating habits and reducing the risk of food aversion. It also assures pet parents and manufacturers that every batch meets high standards.
Data-driven innovation is key to robust product consistency. It allows AFB to measure and predict palatant performance and control variability in raw
materials and finished goods. AFB’s solutions and customizable palatants offer pet food manufacturers a reliable partner in the production process.
Ana Rita Monforte PhD
Flavor & Data Sciences Manager
AFB International
afbinternational.com
PETS INTERNATIONAL | SEPTEMBER 2024
White Papers: Why data-driven innovation is essential for pet food palatability